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Shortly after noon on November 22, 1963

Shortly after noon on November 22, 1963, President John F. Kennedy was assassinated as he rode in a motorcade through Dealey Plaza in downtown Dallas, Texas.
President Kennedy in the Rice Hotel, Houston, Texas

By the fall of 1963, President John F. Kennedy and his political advisers were preparing for the next presidential campaign. Although he had not formally announced his candidacy, it was clear that President Kennedy was going to run and he seemed confident about his chances for re-election.

At the end of September, the president traveled west, speaking in nine different states in less than a week. The trip was meant to put a spotlight on natural resources and conservation efforts. But JFK also used it to sound out themes—such as education, national security, and world peace—for his run in 1964.

Campaigning in Texas

A month later, the president addressed Democratic gatherings in Boston and Philadelphia. Then, on November 12, he held the first important political planning session for the upcoming election year. At the meeting, JFK stressed the importance of winning Florida and Texas and talked about his plans to visit both states in the next two weeks.President Kennedy in a group of people in Forth Worth, Texas Mrs. Kennedy would accompany him on the swing through Texas, which would be her first extended public appearance since the loss of their baby, Patrick, in August. On November 21, the president and first lady departed on Air Force One for the two-day, five-city tour of Texas.